ふるさと納税 日本の未来を育む プロジェクト Japan Innovation Project

Higashikawa, considered as the capital of photography culture and referred to as the “town of photography”, is undertaking a major project which aims to nurture the future of this town and Japan while being supported by “Higashikawa shareholders” and “official partners”.

Higashikawa is located near the center of Hokkaido. Nestled at the foot of Asahidake, the tallest peak in Daisetsuzan National Park, this rural area is blessed with abundant nature and marvelous countryside scenery.

In 1985, Higashikawa was proclaimed as the first “Town of Photography” in the world.

Since then, it has been promoted as a “picturesque town” which values its encounters with “nature”, “people”, and “culture”.

As of December 2018, the population of this town was at 8,382.

It’s population decreased to 7,000 in 1993, but with the affairs revolving around the “Town of Photography” proclamation and the implementation of related policies, the town has surpassed its target population of 8,000 in 2014. In the last 25 years, the population of the town has increased by 20%.

This town composed of 8,000 people, is home to more than 60 private small stores.

It has cafes, restaurants, bakeries, shops, and studios.

Most of these businesses emphasize the importance of a lifestyle that considers “work” as a part of “life” while striking a balance between life value and economic value, rather than only focusing on the latter.

Amidst an abundant nature, the people in this town had nurtured “Higashikawa Style*”.

By practicing this in Higashikawa, we can lead the future of Higashikawa, Japan, and the world.

Together with Higashikawa, we will build the future of the countryside, Japan, and the world.

「東川スタイル」人口8000人のまちが共創する未来の価値基準

*”Higashikawa Style” – The standard of a future jointly developed by a town of 8,000 people
Editor: Masatoshi Tamamura, Toshiaki Kojima Publisher: Sangakusha (March 31, 2016)

“Town-Building Travel Guide” Driving the Sentiment Towards the Future of the Town and Society

A rational and natural “Life” and “Work” balance while bearing the resolve nurtured in Higashikawa.
The people naturally living in Higashikawa has a certain “style”. The people, companies, NPO, commercial and industrial association, JA, and government offices pursue their own identities, and there are also styles which are naturally influenced.
This book explains the standards of a future society based on “normal” events which can be felt from Higashikawa and society ー in other words, the “style” perceived as something natural in Higashikawa.